I love shoes! I mean really really love shoes! High heels, flats, rain-boots... I love them all and I buy them all! It is this love that has blinded me from my impact on environmental waste. It never crossed my mind that, not only with each purchase do I own a fabulous pair of shoes, but I own a mound of waste products!! That was until I came across this collaboration between Yves Behar/Fuse Project and PUMA. The project 'bye bye shoebox, hello clever little bag', rethinks the design of the traditional shoe box - how to fold, ship and reduce their environmental impact. The conclusion? Get rid of the box.
Found over at design boom, the "structure of the packing is a cardboard sheet and a bag, reducing the standard amount of cardboard used for a standard shoe box by 65%. The new design solution has no laminated printing or tissue paper,and takes up less space and weighs less in shipping,completely replacing the plastic retail bag. The recyclable bag is non-woven, which means there is less work and waste in its production, with stitching completed through heat."
Smart idea. I love my shoes to have their own little bags, perfect for travelling, but they always come with the shoe box too. I wonder how long it will take for this to catch on. Thanks for sharing.
Posted by: Victoria Foord | April 19, 2010 at 09:01 AM
Hello lovely, just wanted to let you know there is a little surprise waiting for you over at my blog (in the form of a Sunshine award). Thanks for adding a little sunshine to my days! xox
Posted by: Katy Potaty | April 20, 2010 at 07:01 AM